Branding
Redesigning the ETC logo was one the most strenuous, yet rewarding jobs I’ve had (so far in my career). I jumped into this project fully-prepared for a challenge, but remained confident that my experience and education would enable me to be successful. What I was not prepared for was the political minefield that is corporate […]
premium
May 26, 2017
After the launch of my first serious website in 2012, I realized that being a designer without an identity was no longer an option. At the very beginning of the project, I asked myself a few key questions that determined that I needed a logo that was extremely versatile. It needed to be so versatile […]
premium
May 26, 2017
Logo design is about more than artwork; it’s about decision-making and client management. It’s a long process of exploration, requiring a multitude of ideas be developed in order to trash all but one, final mark; one that perfectly represents a business and speaks the language of its customers. Clients turn to designers to convert ideas […]
premium